HBSOFTWARE may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable HBSOFTWARE to identify you. The types of non-personal data HBSOFTWARE may collect and use include, but are not limited to: (i) device properties; (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by HBSOFTWARE to enhance the Apps and other HBSOFTWARE products and services.
HBSOFTWARE may use and disclose to HBSOFTWARE’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Apps, advertisement serving, managing and providing the Apps and to further develop the Apps and other HBSOFTWARE services and products.
You recognize and agree that the analytics companies utilized by HBSOFTWARE may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Ad Serving Technology
Likely situations when you make personal data available to HBSOFTWARE include, but are not limited to: (i) registration for Apps, contests and special events; (ii) accessing Apps using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through HBSOFTWARE's online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of HBSOFTWARE’s Apps where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data HBSOFTWARE may collect, process and use may include, but are not limited to your name, screen/nick name, HBSOFTWARE Apps’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise HBSOFTWARE treats location as non-personal data).
HBSOFTWARE may use collected personal data for purposes of analyzing usage of the Apps, providing customer and technical support, managing and providing Apps (including managing advertisement serving) and to further develop the Apps and other HBSOFTWARE services and products. HBSOFTWARE may combine non-personal data with personal data.
HBSOFTWARE may use your personal data to send messages to you with informative and/or commercial content about HBSOFTWARE’s services or third party products and services HBSOFTWARE thinks may be of interest to you, such as new features and services, special offers and updated information.
Disclosure and Transfer of Personal Data
HBSOFTWARE may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or HBSOFTWARE to legal liability. HBSOFTWARE may also disclose your personal data to third parties when HBSOFTWARE has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with HBSOFTWARE’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or HBSOFTWARE believes that such disclosure is necessary to protect HBSOFTWARE’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on HBSOFTWARE. To the extent permitted by applicable law, HBSOFTWARE will make reasonable efforts to notify you of such disclosure through HBSOFTWARE’s website or in another reasonable manner.
Data Retention and Correctness
HBSOFTWARE may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce HBSOFTWARE user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Apps.
Cookies, Beacons and Tracking
The Apps may use “cookies” and other technologies such as pixel tags, clear GIFs and web beacons. HBSOFTWARE treats information collected by cookies and similar technologies as non-personal data.
E-mails and other electronic communications HBSOFTWARE sends to you may contain code that enables HBSOFTWARE to track your usage of the communication, including whether the communication was opened and/or what links were followed (if any). HBSOFTWARE may combine that information to other information HBSOFTWARE has about you and HBSOFTWARE may use that information to improve the Apps and/or provide customized communications to you.
Third Party Terms and Conditions
Please note that your access to and use of the Apps may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that HBSOFTWARE is not liable for any such third party terms and conditions and their use of your personal data.
HBSOFTWARE may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by HBSOFTWARE. HBSOFTWARE is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that HBSOFTWARE is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Please be aware of the open nature of certain social networking and other open features of the Apps HBSOFTWARE may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Apps. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. HBSOFTWARE is not responsible for any personal data you choose to make public in any of these forums.
If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Apps. HBSOFTWARE takes children’s privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times. HBSOFTWARE does not knowingly collect any personal information from children below the aforementioned age and if HBSOFTWARE learns that HBSOFTWARE has inadvertently gathered personal data from children under the aforementioned age, HBSOFTWARE will take reasonable measures to promptly erase such personal data from HBSOFTWARE’s records.